In an industry where brands are trying to define their position while accelerating their awareness, we created a unique and game-changing program to build partners from.
Objective: We identified a void for refined, engaging and high quality video content productions in the cannabis space. With premium brands looking to cement their positioning to consumers while gaining awareness fast, we created a webTV series pairing to spread the word around the world.
Results: X1 Creative ideated, produced and packaged "SESSIONS" - a unique webTV show merging cannabis with coffee and culture, hosted by Jimmy Shaw of Metric and Torquil Campbell of Stars. The program features a different guest each episode, and includes co-sponsor integrations and supplementary content including music performances.
While originally in pre-production with Tokyo Smoke, the project is now being reviewed by additional prospect partners.