Promoting films cameras in the digital world - you need to stand out.
Objective: Increase awareness and product engagement of their Instax™ instant cameras with Millennials and Gen X'ers across Canada. Skew female, while being family friendly.
Results: We created an all-encompassing campaign that ran both on-site and online, including integrating Fujifilm into Prozzak's new music video. The activation was done in 10 cities across Canada. Fans took photos with Prozzak at a custom designed activation post-show, and Prozzak created an Instax™ Photo Journal plus more content during their Forever 1999 tour playing to 10,000+ people.