When your building is called First Canadian Place, and Canada is turning 150 - do something special to mark the occasion.
Objective: To engage a younger audience about First Canadian Place's Arts + Events programming while driving downloads of their app. we brought one of Canada's biggest rappers to their Square In The Park for an amazing concert that built their business.
Results: Shad 'In The Park' was one of the largest concerts to date at the largest commercial building in Canada. It drew in well over 1,000 people in the younger demographic, let alone hundreds of existing followers. We amplified the reach by partnering with WayHome Music & Artists Festival, and Indie88 who promoted it online, on-site, and had the Indie88 Morning Show host the event.