After Aura unveiled their updated branding, they wanted to share their upscale experience and philosophy with their community.
Objective: When Aura needed to introduce their brand to the consumers of Vancouver, and create something not just memorable, but also integrate partners while legally navigating the restrictions of their businesses.
Results: We created a new experiences series called "Where Can We Take You?" and launched the brand with an event featuring Stars. The show not only sold out 500+ people, but also captured 1,500 new customers and a 69% CASL compliant opt-in rate that will help drive new sales long after the event is over.