ABOUT US

X1 Creative builds brands. We accelerate our client’s profile and sales by creating authentic connections into the worlds of music, entertainment and culture.

We are a sales and marketing agency, specializing in programs creating: Strategy, Events, Experiential, Sponsorships & Branded Content.

From cameras to cannabis, our fresh campaigns create experiences that resonate with consumers, while our strategies help to elevate brands, grow databases, acquire new customers and establish loyalty.

SERVICES

STRATEGY

Artists and fans are unique, just like brands. You need to stand out from the crowd and make connections that last.

We'll help you defy genre and showcase your brand's individuality and create meaningful connections with your customer to grow your business.


EVENTS

Create the encore they'll never forget.

Creating memorable shows and once-in-a-lifetime events that are incredible experiences for your consumers, and sustain awareness long after the show wraps up.


EXPERIENTAL

Take the show on the road and bring your brand to life where your consumers are.

Develop brand activations by adding to the experience, and creating connections that will authentically resonate with your consumers.


SPONSORSHIPS

Amplify your message through the artists and celebrities your target consumers are passionate about.

We make meaningful connections that will accelerate awareness by; selecting the optimal experiences to sponsor, partnerships to create on-going loyalty, or via endorsements that will take your brand to the next level.


BRANDED CONTENT

Be the brand your consumers want to watch.

By 2019 video streaming will account for 80% of all consumer traffic. We create content that engages through the fastest growing media form, with strong earned media strategies achieving the largest of reach that's right for your brand and objectives.




FUJIFILMFOREVER 1999

SPONSORSHIPS

EXPERIENTIAL

BRANDED CONTENT

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FUJIFILMFOREVER 1999

Promoting films cameras in the digital world - you need to stand out.

Objective: Increase awareness and product engagement of their Instax™ instant cameras with Millennials and Gen X'ers across Canada. Skew female, while being family friendly.

Results: We created an all-encompassing campaign that ran both on-site and online, including integrating Fujifilm into Prozzak's new music video. The activation was done in 10 cities across Canada. Fans took photos with Prozzak at a custom designed activation post-show, and Prozzak created an Instax™ Photo Journal plus more content during their Forever 1999 tour playing to 10,000+ people.

#SPONSORSHIPS

#EXPERIENTIAL

#BRANDED CONTENT


AURA CANNABISWHERE CAN WE TAKE YOU?

SPONSORSHIPS

EXPERIENTIAL

BRANDED CONTENT

EVENTS

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AURA CANNABISWHERE CAN WE TAKE YOU?

After Aura Cannabis unveiled their updated branding, they wanted to share their upscale experience and philosophy with their community.

Objective: When Aura Cannabis needed to introduce their brand to the consumers of Vancouver, and create something not just memorable, but also integrate partners while legally navigating the restrictions of their businesses.

Results: We created a new experiences series called "Where Can We Take You?" and launched the brand with an event featuring Stars. The show not only sold out 500+ people, but also captured 1,500 new customers and a 69% CASL compliant opt-in rate that will help drive new sales long after the event is over.

#SPONSORSHIPS

#EXPERIENTIAL

#BRANDED CONTENT

#EVENTS


BROOKFIELDSHAD IN THE PARK

EVENTS

BRANDED CONTENT

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BROOKFIELDSHAD IN THE PARK

When your building is called First Canadian Place, and Canada is turning 150 - do something special to mark the occasion.

Objective: To engage a younger audience about First Canadian Place's Arts + Events programming while driving downloads of their app. we brought one of Canada's biggest rappers to their Square In The Park for an amazing concert that built their business.

Results: Shad 'In The Park' was one of the largest concerts to date at the largest commercial building in Canada. It drew in well over 1,000 people in the younger demographic, let alone hundreds of existing followers. We amplified the reach by partnering with WayHome Music & Artists Festival, and Indie88 who promoted it online, on-site, and had the Indie88 Morning Show host the event.

#EVENTS

#BRANDED CONTENT


SESSIONSWebTV Project

BRANDED CONTENT

SPONSORSHIPS

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SESSIONSWebTV Project

In an industry where brands are trying to define their position while accelerating their awareness, we created a unique and game-changing program to build partners from.

Objective: We identified a void for refined, engaging and high quality video content productions in the cannabis space. With premium brands looking to cement their positioning to consumers while gaining awareness fast, we created a webTV series pairing to spread the word around the world.

Results: X1 Creative ideated, produced and packaged "SESSIONS" - a unique webTV show merging cannabis with coffee and culture, hosted by Jimmy Shaw of Metric and Torquil Campbell of Stars. The program features a different guest each episode, and includes co-sponsor integrations and supplementary content including music performances.

While originally in pre-production with Tokyo Smoke, the project is now being reviewed by additional prospect partners.

#BRANDED CONTENT

#SPONSORSHIPS



CONTACT

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© 2018 X1 Creative Inc.