Promoting films cameras in the digital world - you need to stand out.
Objective: Increase awareness and product engagement of their Instax™ instant cameras with Millennials and Gen X'ers across Canada. Skew female, while being family friendly.
Results: We created an all-encompassing campaign that ran both on-site and online, including integrating Fujifilm into Prozzak's new music video. The activation was done in 10 cities across Canada. Fans took photos with Prozzak at a custom designed activation post-show, and Prozzak created an Instax™ Photo Journal plus more content during their Forever 1999 tour playing to 10,000+ people.
After Aura Cannabis unveiled their updated branding, they wanted to share their upscale experience and philosophy with their community.
Objective: When Aura Cannabis needed to introduce their brand to the consumers of Vancouver, and create something not just memorable, but also integrate partners while legally navigating the restrictions of their businesses.
Results: We created a new experiences series called "Where Can We Take You?" and launched the brand with an event featuring Stars. The show not only sold out 500+ people, but also captured 1,500 new customers and a 69% CASL compliant opt-in rate that will help drive new sales long after the event is over.
When your building is called First Canadian Place, and Canada is turning 150 - do something special to mark the occasion.
Objective: To engage a younger audience about First Canadian Place's Arts + Events programming while driving downloads of their app. we brought one of Canada's biggest rappers to their Square In The Park for an amazing concert that built their business.
Results: Shad 'In The Park' was one of the largest concerts to date at the largest commercial building in Canada. It drew in well over 1,000 people in the younger demographic, let alone hundreds of existing followers. We amplified the reach by partnering with WayHome Music & Artists Festival, and Indie88 who promoted it online, on-site, and had the Indie88 Morning Show host the event.
In an industry where brands are trying to define their position while accelerating their awareness, we created a unique and game-changing program to build partners from.
Objective: We identified a void for refined, engaging and high quality video content productions in the cannabis space. With premium brands looking to cement their positioning to consumers while gaining awareness fast, we created a webTV series pairing to spread the word around the world.
Results: X1 Creative ideated, produced and packaged "SESSIONS" - a unique webTV show merging cannabis with coffee and culture, hosted by Jimmy Shaw of Metric and Torquil Campbell of Stars. The program features a different guest each episode, and includes co-sponsor integrations and supplementary content including music performances.
While originally in pre-production with Tokyo Smoke, the project is now being reviewed by additional prospect partners.